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Whitepapers
Softnet Solutions after years of research and understanding have come up with a Knowledge Storehouse. We invite you to read through our whitepapers.
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| Corporate Identity |
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| The Corporate Brand Platform |
The Six Universal Attributes of a Great Mark |
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| Project CRM (Crmdevelopers.com) |
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| An Introduction |
Customer Centric Approach |
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Micro versus Macro Analytical Approach to
CRM |
"Pre-CRM" Testing Techniques -
Determining the Potential for Marketing ROI |
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| Customer Response, Retention and Valuation Concepts (RFM Model) |
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